Resources

Idea Model Resources

Idea Model Canvases (http://theinnographer.com/toolkit/)


Business Model Resources

Business Model Canvas (http://www.businessmodelgeneration.com/canvas)

Business Model Texts

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves Pigneur (a 72 page preview can be found at http://www.businessmodelgeneration.com/book)

Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Helen Walters & Brian Quinn (http://www.doblin.com/tentypes/)

Business Model Media

Job To Be Done: Clayton Christensen – Videos (http://www.youtube.com/watch?v=s9nbTB33hbg & http://www.youtube.com/watch?v=m3mVM_koAio), First, Ten by Seth Godin – Article (http://sethgodin.typepad.com/seths_blog/2009/04/first-ten-.html)

Customer Segments: How I Met Your Mother, Season 1, Episode 7 – Television show, 4:30 to 5:55, ~1 minute 30 seconds (http://www.cucirca.com/2008/06/03/how-i-met-your-mother-season-1-episode-7-matchmaker/)

Value Proposition: Must-read for founders: A VC explains how to build a killer value proposition – Article (http://venturebeat.com/2012/04/28/killer-value-proposition/)

Customer Relationships: Simon Sinek: How great leaders inspire action – TED Talk (http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html) &
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan (http://www.amazon.com/Eating-Big-Fish-Challenger-Compete/dp/0470238275/)


Industry Model Resources

NAICS Code: US Census Bureau (http://www.census.gov/eos/www/naics/)

Industry Reports: First Research (Hoovers), IBISWORLD, Standard & Poor’s NetAdvantage (each can typically be found via your university library)

Industry Model Media

The Five Competitive Forces That Shape Strategy (http://www.youtube.com/watch?v=mYF2_FBCvXw)


Financial Model Resources

Gazelle Lab Financial Model Worksheet (http://gazellelab.com/wp-content/uploads/2013/01/gazellelabfinancialmodel.zip)

Financial Model data sources: US Census Bureau’s 2007 Economic Census (http://www.census.gov/econ/census07/ – built into model), RMA Annual Statement Studies (http://estatementstudies.com/), Industry data sources listed above (if RMA data not available)

Gazelle Lab’s Seed Stage Capitalization Table (http://gazellelab.com/wp-content/uploads/2013/01/gazellelabcaptable.xlsx)

National Venture Capital Association’s Model Venture Capital Financing Documents (http://www.nvca.org/index.php?option=com_content&view=article&id=108&Itemid=136)

Series Seed Financing Documents (http://www.seriesseed.com/)

TechStars’ Open Sourced Model Seed Financing Documents (http://www.techstars.com/docs/)

Y Combinator’s Series AA Equity Financing Documents (http://ycombinator.com/seriesaa.html)

Y Combinator’s SAFE Equity Financing Documents (http://ycombinator.com/safe/)

Fundraising Texts

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms by Jeffrey Bussgang

Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes by Tarang Shah & Sheetal Shah

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld & Jason Mendelson


Lean Startup Texts

The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank & Bob Dorf (http://www.stevenblank.com/startup_index_qty.html)

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (http://theleanstartup.com/)

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets by Brant Cooper & Patrick Vlaskovits (http://leanentrepreneur.co)

Lean Analytics: Measuring Your Way to Product-Market Fit by Alistair Croll & Denjamin Yoskovitz (http://leananalyticsbook.com/)

Earlier Lean Startup Texts (these are essentially replaced by their current books)

The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank

The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant Cooper & Patrick Vlaskovits

Affiliated Texts

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore

Do More Faster: TechStars Lessons to Accelerate Your Startup by Brad Feld & David Cohen

Founders at Work: Stories of Startups’ Early Days by Jessica Livingston

Inspired: How to Create Products Customers Love by Marty Cagan

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf

Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation by Nathan Furr & Paul Ahlstrom

Rework by Jason Fried & David Heinemeier Hansson

Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya
Startup CEO: A Field Guide to Scaling Up Your Business by Matt Blumberg

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman

Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields